Sell scientific instruments in the US like someone who has done it for 30 years.

Proven Pedigree

30+

Years in capital scientific instrumentation

R&D 100

Awards for products he helped create

APAC+US

Markets lived and sold in, from China to Australia and the USA

Technical Fluency

Scientists buy from people who speak science

Capital instruments cannot be sold with generic sales tactics. When a rep cannot discuss resolution limits, sample preparation or the applications behind a purchase, the deal stalls with the scientist and the lab manager.

Edward brings bench-to-boardroom knowledge into your field team. He pairs publication-quality application notes with hands-on demo training and practical channel guidance for direct and distributor sales.

Core Mandates

Three ways to put 30 years to work for you

Most clients start with one of these. Each can run as a short project or a monthly retainer.

US Market Entry

Rep training and ride-alongs

Post-acquisition Integration

Positioning, pricing, channel choice and a trade show plan for foreign instrument makers. Edward has taken companies from zero US market share to top competitor.

Product, application and customer-conversation training, plus live coaching on real sales calls and demos, so new reps are productive in weeks instead of quarters.

Keep customers and reps through a merger. Align teams, product lines and quotas so the combined company sells well from the start.

Tell Edward about your instrument and your goal. He will tell you whether and how he can help, with no charge for the first conversation.